New recipe for success for Manor Food
Manor Food has commissioned its lead agency, Alpha 245, to create a new concept that will make the brand even better known and more sought-after among a pleasure-oriented target audience.
Under the title "Food Lovers," the creatives at Alpha 245 have developed an idea that convinces with its 360-degree approach. This means that all links in the value chain are addressed. From the producers, such as fishermen, farmers and breeders, to the vintners and affineurs, via the buyers, sellers and specialists such as bakers and butchers in the food markets themselves - to the customers and connoisseurs. The common denominator is: love of good food.
The centerpiece of communication is the "Manor Food Lovers Mag," which appears as a supplement every 14 days in the Sunday and daily press. In all three language regions. The magazine in the special format 255 x 380 cm celebrates enjoyment and quality in the product range on twelve pages. In doing so, it draws on the cornerstones of Manor Food, with the aim of offering superb dining experiences for every day.
Responsible at Manor: Alex Sabbag (CCO Manor); Sandra Kottenauer (Brand Director Manor); Conradin Schaad (Team Leader Food); Michèle Leibacher, Marina Djordjevic, Bettina Giger, Jasmin Rennhard (Project Manager Communication Food). Responsible at Alpha 245: Patrick Senn, Mario Moosbrugger (creative direction); Denise Frech, Vinzenz Blaas, Hekuran Abdyli (art direction); Anna Esposito (text); Marianne Kohler (editing); Barbara Häne, Florian Pischel (realization); Andrea Staub, Sarah Schuler, Daniela Peter, Michela Girola, Brigitta Schmid (consulting); Walter Tagliaferri (overall responsibility); Thierry Fuchs (food styling); Lukas Lienhard, Sandra Kennel, Christoph Kern, Hanspeter Schneider, Nic Bruni (photography); Bilderbub Christian Spirig (image editing).
