TV as a starting point for digital
With Synch Screen, Goldbach's advertising clients in Germany, Austria, and Switzerland enhance their TV campaigns with mobile advertising or AdWords campaigns.
Goldbach Synch Screen recognizes TV commercials fully automatically. This takes place in real time on all relevant public and private TV channels in the entire DACH region. Synch Screen is the only product to monitor more than 100 TV channels in the German-speaking advertising market. For maximum recognition and accuracy in all countries and national languages, Goldbach Synch Screen has exclusive algorithms for decoding both video and audio signals. On this basis, specific spots can be triggered on air and extended with mobile advertising and AdWords campaigns with pinpoint accuracy.
With the integration of Synch Screen into the mobile DSP Splicky, additional data-supported targeting is possible, for example by incorporating local, technical and target group-specific parameters. This data-supported campaign control in real time allows Goldbach to improve the probability of matching TV usage and mobile campaigns.
Around a dozen advertisers are already using Synch Screen to reinforce TV campaigns with an interactive dialog on mobile devices and tablets. Antoine Caffin, Chief Marketing Officer at SALT: "With the help of Goldbach Synch Screen, we have been able to continue our TV campaign digitally with mobile advertising, create additional interaction with our target group and successfully generate new business.
Second screen as an opportunity
Statistically, attention during TV viewing is increasingly distributed across several screens. According to the study, significantly more than 50 percent of TV viewers surf the Internet while watching TV and prefer to do so on their smartphone*. This parallel use opens up new opportunities for both advertisers and viewers. Goldbach Synch Screen taps into this potential and offers unique advantages for brand communication. Goldbach Synch Screen triggers are directly connected to Splicky, Goldbach's mobile DSP, and can therefore be booked, controlled and optimized as part of managed campaigns using a single tool. Synch Screen DACH campaigns are handled by Jaduda in Berlin. For country-specific campaigns with Goldbach Synch Screen, the usual contacts can still be accessed.
