Komet becomes lead agency for Intersport
Komet prevailed in a competitive presentation against several well-known Swiss agencies and is now the lead agency for Intersport Switzerland.
Komet accompanies Intersport strategically during a very important and interesting phase of the company and will be responsible for the new communicative appearance in the future. Intersport takes an important step into the digital future and opens a new online store. With around 200 specialist retailers, Intersport is already the largest sports retailer in Switzerland.
All items can now also be ordered and purchased online. In this way, Intersport wants to offer the public the best shopping experience for sports and outdoor products. Click & Collect is becoming an important customer benefit. Buy online and pick up and try on in the store or get advice and buy in the store and if an item is not in stock at the moment, fall back on the online range.
For the implementation of this complex online project, Intersport is teaming up with the online specialty retailer Brack.ch. The online store will be launched at the beginning of the year.
The first works of Komet's new communication campaign for Intersport will be seen next year.
Also newly acquired: BLS
Also new in Komet's portfolio is BLS Lötschbergbahn. The agency designed the communication campaign for the BLS day pass. A day pass that lets you travel through half of Switzerland from just 29 francs.
