Social media mandate for ok.-
From January 2017, the agency Jonlinio can take over the entire social media presence of the ok.- brand from Valora Switzerland. After Caffè Spettacolo, this is the second Valora brand to be managed by Jonlinio.
With the new social media mandate for the ok.- brand, the young online agency Jonlinio is on course for growth. Specific social media campaigns have already been designed and implemented for ok.- in the near past. The main focus of the new collaboration between Valora and Jonlinio is on the production of social content for the Facebook and Instagram platforms. A new social media channel will also be launched in due course. The aim will be to grow and strengthen the community. Compensation is performance-related and based on the agreed objectives.
The ok.- brand stands for a trendy companion for young people with an urban lifestyle. The products are available exclusively in Valora outlets. In addition to ok.-, another Valora brand, Caffè Spettacolo, is already managed by Jonlinio. Jonlinio also develops and strategically manages specific social media campaigns for the k kiosk, avec. and Press & Books brands. Thanks to this mandate for ok.-, Jonlinio can expand its growth plans in the area of social media.
Responsible at Valora Switzerland: Michael Betschart (Brand & Product Manager); Natalie Hügin (Junior Brand & Product Manager). Responsible at Jonlinio: Flavio Niederhauser (Founder); Miguel Schweiger (Co-founder); Shyane Bächtiger (Junior Consultant); Patricia de Luca (Senior Consultant); Melanie Waser (Copywriter); Benjamin Luterbacher (Creative Direction); Christopher Kevin (Design).
