Ben Franken becomes new CD at Y&R
Benjamin Franken has been Creative Director at Y&R Group Switzerland since December 1, 2016. Under the overall creative leadership of CCO Markus Gut, Franken will focus primarily on strengthening digital creation.
The 37-year-old creative spent four and a half years in London's digital advertising scene at renowned agencies such as Glue Isobar, Poke and Saatchi & Saatchi before coming to Switzerland in 2010.
During six years at OgilvyOne Zurich, he shaped the online campaigns for various Swiss clients, but also overall campaigns such as the launch of ricardolino at the end of 2012, the re-launch of ricardolino to OLX.ch as well as the annual lead generation campaigns for the health insurance company Sanagate.
His credo: Growing connectivity and technical developments make it possible to experience stories and information even more directly. Whoever is convincing in terms of content will rule. This makes it all the more important to stand out - through relevance, through smart ideas, and through implementations that catch the eye, entertain, and touch.
