Last but not least: Will swine flu spell doom for free newspapers?
Swine flu - a blessing or a curse for the press? Now that the topic has successfully plugged the summer slump, it could be the downfall of free newspapers. Will commuters have to keep their hands off the free papers due to the pandemic?
Swine flu is a hot topic for the press in the summer slump. Often derided as scaremongering, it could now be the print media's own undoing - or more precisely, the free newspapers. Amazingly, even the free titles can transmit pathogens when they are passed from hand to hand. Who would have thought it... According to Newsnetz.ch, the luxury hotel Victoria-Jungfrau in Interlaken has therefore issued a warning to its employees to handle the newspapers with care. However, even the Federal Office considers this step to be somewhat exaggerated and gives the all-clear. The only helpful advice is that you should wash your hands after reading them. So commuters won't have to keep their hands off the newspapers in future either. It is not known what the situation is at the Hotel Victoria-Jungfrau. One possible solution would be to hand out stylish gloves to hotel guests so that they can indulge in their media consumption without worry.
