Does Kebap-Ali advertise the Köchlistube?
Now it's clear who's behind the poster campaign featuring the kebab vendor—or is it? Hesskiss has supposedly solved the mystery surrounding the campaign. The Zurich-based agency used the nationwide campaign to promote a restaurant in Zurich.
Hesskiss has solved the mystery surrounding the poster campaign with the kebab Turk. A black and white spoiler was stuck on various "Ali" posters in Zurich districts 3 and 4. "Eat better with us: Restaurant Köchlistube" can be read on it. So is Ali really advertising a Zurich restaurant throughout Switzerland? Hard to believe, said one commentator on Werbewoche.ch. It is now clear that the Zurich agency wanted to profit from the attention-grabbing poster campaign as a free rider and used this guerrilla campaign as an opportunity to advertise the restaurant with little effort. There has been no response to the advertising idea so far, said Dieter Boller from Hesskiss when asked by Werbewoche. However, the agency does not expect the campaign to have any repercussions. After all, it was a small story, as the stickers were only scattered in District 4.
APG as the main suspect
So far, the poster company has been the main suspect: ten years ago, it launched a campaign featuring an unknown woman, Angie Becker, and examined the effectiveness of the poster campaign. The result: 75 percent of those surveyed remembered Angie Becker very well, and she was particularly well received by the young audience.
Responsible for the guerrilla campaign at Hesskiss: Roland Hess (CD), Dieter Boller (text), Pascal Herzog (graphics), Nathalie Zeller and Matthias Städeli (consulting).
