Gstaad's answer to Saas-Fee crowdfunding
Gstaad is responding to Saas Fee’s announcement that it will carry out its spectacular price-dumping campaign with a clear statement in favor of quality and enjoyment and against mass ski tourism and lowbrow culture.
"We congratulate the minds behind this Marketing campaign to SuccessHowever, we distance ourselves from such actions," emphasizes Matthias In-Albon, Managing Director of Bergbahnen Destination Gstaad. There have already been guest inquiries as to whether such an action will also come to Gstaad. "We have decided against it, because we consider it questionable in terms of the impact on the entire winter sports market." Matthias In-Albon assumes that the action will also put other ski resorts under pressure, according to a message from Gstaad Marketing.
Staying true to your own values
As already presented in a small advertising campaign, the Gstaad ski region still prefers to remain true to its existing philosophy. As set out in the new tourism destination strategy, the focus will be on individual enjoyment and the experience of nature. "We will continue to focus on quality instead of mass," says Matthias In-Albon. "We charge the price that our ski area with all its advantages is worth".
