More Swissness for Screenforce
A new website focusing on Swiss topics is now bringing more "Swissness" to the Screenforce initiative. The Swiss Television Advertising Association is responsible for developing and maintaining the website.
The Screenforce generic initiative in Switzerland presents itself with a new Website. The site offers background information and news about the Swiss TV market. The main topics are trends, innovations, facts and figures as well as studies on TV and news about the annual Screenforce Day. The Arbeitsgemeinschaft für Fernsehwerbung Schweiz (AGFS), which represents Screenforce in Switzerland, is responsible for the redesign and new concept. In addition to the new website, Screenforce Switzerland now also has its own account on Twitter under @ScreenforceCH. "The Swiss TV market is characterized by its peculiarities and special features. We want to make even better use of the Screenforce platform in future to provide information about trends and developments specific to the Swiss market," says Markus Hollenstein, explaining the reasons for the site relaunch.
Screenforce is an association of 13 TV marketers in the DACH region, representing 95% of the TV advertising market. In Switzerland, Screenforce is represented by AGFS, which is made up of the TV marketers Admeira, Belcom, Goldbach Media and Ringier as well as the Interessengemeinschaft Elektronische Medien (IGEM).
