Koch develops Schoch Vögtli brand
The Frauenfeld-based agency Koch Kommunikation has created a fresh new look for the merger of two long-established companies.
The merger of the two office supply retailers Büro Schoch Direct from Winterthur and Vögtli Bürotechnik from Basel created the brand "Schoch Vögtli". Koch Kommunikation was selected as a partner for this brand development via a pitch and realized the appearance together with the two companies in only half a year.
The origin and history, strength and attitude of the two brands are united and continued with a simple design and high symbolic power; because satisfaction thanks to comprehensive customer service has always been a well-known characteristic of the two companies and is now a clearly visible attribute. Simple, competent and likeable.
Responsible at Schoch Vögtli: Thomas Schoch (Managing Director/Owner), Andy Vögtli (Board of Directors/Owner), Christine Müller (Head of Marketing). Responsible agency: Koch Communication.
