The inconvenient truth
Even if the news is bad—sometimes it's still important to hear it. A Spanish campaign explains this with humor.
The "SIML" (sin ir más lejos) programme on the EITB TV channel picks up on the most important events every day, classifies them, discusses them and sheds light on all sides. Explained in an understandable way - even if you would prefer not to hear about the events at all.
Not that you have to spend the whole day being bombarded with bad news from all over the world. But at the latest when you are directly affected, you should perhaps know something about it and understand the context. The Cyranos / McCann campaign won gold in the "Copywriting & Storytelling" film category at the Epica Awards. (hae)
