With Schoggi for Swiss quality
The advertising agency from Basel staged a charming trade show presentation for toolmaker Otto Hofstetter.
Otto Hofstetter relied on the expertise of the BSSM advertising agency for its appearance at K 2016, the world's most important trade fair for the plastics industry. The advertisers from Basel adapted the central idea of the brand communication into the three-dimensional space. They staged the origin of the Swiss toolmaker live and entered into an extraordinary cooperation with Läderach for this purpose.
The "K" takes place every three years in Düsseldorf and welcomes more than 200,000 visitors from all over the world. For this international audience, BSSM developed a concept that focuses on Swiss quality. A chocolatier from Läderach served as an eye-catcher and globally recognized synonym for Swissness, spoiling interested visitors with live prepared truffles and chocolate desserts. This connection to traditional Swiss craftsmanship also shaped the other communication measures developed for the trade fair, such as invitations, giveaways and big posters.
Responsible at Otto Hofstetter: Stefan Zatti (overall responsibility). Responsible at BSSM advertising agency: Urs Schneider (CD); Pascal Rehmann (AD); Hannes Müller (concept/text); Philipp Buser (consulting); Imke Fichtner (production); Heilmaier Messedesign (stand construction).
