17 new brand reports
Branders presents 17 new feature stories about people who have poured their heart and soul into creating a brand, who successfully run one—or who are a brand in their own right.
For five years now, Branders has been presenting exciting, distinctive and fascinating brands and their makers in its online magazine The Brander. After "The Brander - Brands and their Makers" and "The Brander - Food Edition", the third coffee-table book with selected reports is now being published. In detailed interviews, supplemented with high-quality photography and generous photo spreads, the new edition of "Marken und ihre Macher - Creators of Brands - The Brander" presents 17 exciting personalities in German and English. Whether it's Laurent Goblet from Hermès, Rob Melville from McLaren, Giovanni Anzani from Poliform, Nenad Mlinarevic, the 2016 Chef of the Year, or Michael O'Keeffe from Aesop: they are all united by the passion and conviction with which they shape and move their brand. They are united by the will to create - from the big to the small. And they show us that the courage to leave gaps, an absolute identification and love for an idea, coupled with a lot of staying power, can make a unique brand out of a seemingly conventional product, even in today's world.
Responsible at Branders: René Allemann (CEO/Publisher); Tessy Ciardo (Editorial Manager); Thom Pfister (Creative Director); Soraya Gaouaoua (Brand Designer).
