The enablers
KSP Krieg Schlupp Partner has completed its first projects for EWZ, a client it acquired in August.
The overarching overall concept is all about what ewz makes possible. And that is quite a lot. Because ewz moves and enlivens the whole of Zurich and parts of Graubünden with 100 percent renewable energy. To kick off the campaign, KSP visualizes selected EWZ services in a surprising way. With a plausible poster campaign. Thus the headline makes a direct reference to the medium - the illuminated poster. Because each of them is also powered by 100 percent renewable energy in Zurich thanks to ewz.
Special posters near the shore also reveal the fact that Lake Zurich is also a heating system: ewz extracts heat and cold from it. This cleverly generated energy is used in the Triemli hospital, for example. Interesting stories like these are collected on an online platform. And all advertising material refers to it. At Ewz.ch/thePossibleMakers every customer gradually learns what all becomes reality thanks to EWZ.
Further classic and non-classic campaigns on various topics are already being implemented and are continuously going on air.
Responsible at EWZ: René Hauck (Head of Planning). Responsible at KSP: Benny Goldstein, Sascha Borsai (creative direction); Patrick Bucher (text); Michelle Mancina, Florian Kech, Selina Russian (graphics); Franziska Saxer, Nina Stebler (consulting); Bianca Jäger (DTP); Daniel Krieg, Uwe Schlupp (overall responsibility).
