Oliver Schibli new at Filabé

He succeeds Daniel Kloetzli, who is stepping down at his request to pursue his own entrepreneurial projects. Filabé is a novel skin care concept based on the "SmartFiber-Tex" technology developed by Filabé. This makes it possible for the first time in the world to transport active ingredients into the skin without additives.

The 42-year-old is an Internet pioneer from the very beginning and brings with him a great deal of experience in online and offline marketing. He most recently worked as CEO and Head of Marketing at Ricardolino.ch/Olx.ch and was responsible for the rapid development of the brand and the platform.

Filag CEO Markus Lehmann explains: "With Oliver Schibli, we are able to sign up a marketing manager who has an excellent track record in marketing, digital transaction business and online advertising, and who generally has very broad expertise in Internet technologies. For me, an ideal appointment to further expand the Filabé of Switzerland brand and position it sustainably with consumers in Switzerland and Europe."

Oliver Schibli said in a statement: "I am delighted to be working with Filag's experienced and motivated team to establish Filabé as a sustainable product in the Swiss and European markets. For me, it is important to have a "Reason Why" and to be able to stand fully behind the product. I see this fulfilled 100 percent with Filabé, as we can help many people with major problems every day with our product."