"Why would we ever bid on that again?"

The Swiss Football League had awarded the contract to Swisscom, even though UPC had made the higher bid and the cable network provider had the most customers with 2.5 million, Tveter said in an interview with the Sonntagszeitung. That decision created a big problem for future bidding processes, he said, because the bidder with the highest price offer was not chosen. "Why should we ever bid on that again?" asks Tveter.

UPC was aware of the risk of not being considered despite having submitted the highest bid. This is because the football league is free to decide who wins the bid. Nevertheless, the company did bid: "We were very interested in being able to offer our customers Swiss football.

It was hoped that the SFL would now lobby for Swisscom to grant other TV providers access to the soccer rights on fair terms.

Tveter, on the other hand, is satisfied with the launch of the new Connect & Play product range, which is being promoted by Michelle Hunziker. Subscription sales "skyrocketed" by 30 percent in October, according to the UPC CEO.

Tveter explains the constant price increases with investments in the infrastructure. These are necessary, among other things, because consumers are downloading more and more data: "The volume in the cable network is currently growing by 40 percent per year." But customers have also been getting more and more for their money in recent years, he says, such as significantly faster Internet and more TV channels. (hae/SoZ).