German advertising market achieves first plus of the year
The gross advertising market in Germany grew by 2.2 percent in July, marking the first increase of the year. This was reported by market researchers at Nielsen Media Research in their monthly survey.
The gross advertising market in Germany grew by 2.2% in July, the first increase of the year. According to Kressblitz, this was determined by the market researchers at Nielsen Media Research in their monthly survey. However, the increase can only be seen on a monthly basis: in the period from January to July, gross advertising spending fell by 2.7 percent year-on-year to EUR 11.14 billion. In 2008, the advertising market still had a sales volume of EUR 11.45 billion. The individual media genres also performed differently well or badly: Magazines and cinema performed poorly, newspapers, TV and radio were robust and posters were the clear winner.
