Ruf Lanz outs parking offenders at the Orange Cinema for VBZ
Getting to big events in Zurich by streetcar or bus saves time and nerves. After all, you can hardly ever find a (legal) parking space nearby by car. Ruf Lanz is dramatizing this in a surprising live cinema spot for the Zurich public transport company (VBZ).
Getting to big events in Zurich by streetcar or bus saves time and nerves. After all, you can hardly ever find a (legal) parking space nearby by car. Ruf Lanz is dramatizing this in a surprising live cinema spot for the Zurich public transport company (VBZ).
The following scene regularly takes place at the Orange Cinema in Zurich: In the middle of the commercial break, the screen goes black - and a stern police voice can be heard from the loudspeakers: "An important announcement from the city police: The vehicle with the license plate ZH 221 577 is parked in a no-parking zone. The driver is urgently requested to move the car. Otherwise we will be forced to have it towed away." A non-professional actor in the audience is startled when the license plate number is called out - and hurries towards the exit with his car keys. Only after a few seconds of uncertainty does the resolution follow: "It's worth changing. Your VBZ Züri-Linie."
According to the agency's press release, the live cinema spot has caused quite a stir at the OrangeCinema on eight evenings so far, causing heckling ("Typical man!" or "Probably an Aargauer!") - and even applause. Even the Tages-Anzeiger newspaper wrote after the premiere screening: "The cinema audience at the lake is thrilled - by an interactive commercial from VBZ."
Documentation of the live spot:
The following scene regularly takes place at the Orange Cinema in Zurich: In the middle of the commercial break, the screen goes black - and a stern police voice can be heard from the loudspeakers: "An important announcement from the city police: The vehicle with the license plate ZH 221 577 is parked in a no-parking zone. The driver is urgently requested to move the car. Otherwise we will be forced to have it towed away." A non-professional actor in the audience is startled when the license plate number is called out - and hurries towards the exit with his car keys. Only after a few seconds of uncertainty does the resolution follow: "It's worth changing. Your VBZ Züri-Linie."
According to the agency's press release, the live cinema spot has caused quite a stir at the OrangeCinema on eight evenings so far, causing heckling ("Typical man!" or "Probably an Aargauer!") - and even applause. Even the Tages-Anzeiger newspaper wrote after the premiere screening: "The cinema audience at the lake is thrilled - by an interactive commercial from VBZ."
Documentation of the live spot:
