Wheel off
Denmark is getting involved in the U.S. election campaign—with bus ads.
Anyone who wraps a bus in Copenhagen has a good chance of a considerable increase in reach this year thanks to international network distribution. The outdoor advertising marketer Outofhomedia with the Adblocker response; Old Spice with the answer on Outofhomemedia.
And now the Social Democratic Party. The party's "Vote" appeal is aimed at Americans living abroad in Denmark who have the right to vote.
And of course the initiators knew that as soon as someone films the funny bus and puts it on the Internet, they will reach one or two "real" Americans. So far, this has worked out quite well - portals such as Boredpanda.com the rolling-eye bus. The private video shared by the newspaper DR Nyheder has already been viewed 466,000 times within three days.
Conclusion: A real eye-catcher. (hae)
