Everything half as grim
Sleeping Beauty sleeps - at least when the situation requires it.
The US car insurance company Geico continues to rely on The Martin Agency. And for good reason: the collaboration has been a success story so far. For example, the agency has worked with the "Unskippable Ads" Geico realized one of the most celebrated campaigns of recent years and was awarded the Grand Prix in Cannes for it. And more importantly, the campaigns are popular with people - viewers watch Geico advertising voluntarily. For example, the "Life is A Beach" commercial released in June 2016 has over 3.6 million clicks on YouTube to date.
https://www.youtube.com/watch?v=JldaN6Zv9uM
In October, Geico launched the new "It's What You Do" campaign. The message is captivatingly simple: you do things - as a matter of course. And logically. You put yourself to sleep when you want peace and quiet. If you try something you don't like, you ask someone else to try it too. And you change your insurance if you want to save 15 percent. It's what you do. (hae)
