Emmi wants to sell via Amazon

Emmi CEO Urs Riedener wants to increase foreign sales to over 50 percent. To this end, the Lucerne-based milk processor is currently exploring a cooperation with the internet giant Amazon. "We are discussing and feeling it out," says Riedener to Handelszeitung. In Asia, the Emmi boss wants to double sales from CHF 20 million in the next five years. Emmi is pursuing an export strategy in Asia and does not produce locally. In Hong Kong, Emmi is already the third strongest yogurt brand. In Singapore, Riedener sells Emmi products in many four- and five-star hotels and in business class on Singapore Airlines, as well as in expat stores in China. Speculations about him as the new Migros CEO and successor to Herbert Bolliger are firmly rejected by Riedener during the interview.