Contexta realizes viral spot for Swisscom for August 1st
Under the slogan «The Full Package for Your TV,» the Bern-based agency Contexta, in collaboration with Peek Productions, created an explosive viral ad for Bluewin TV to mark Swiss National Day. The entertaining “making-of” video is available on YouTube.
Swisscom wished the Swiss people a happy August 1 with a spontaneous online campaign. Under the slogan «A Full Charge for Your TV,» the Bern-based agency Contexta teamed up with Peek Productions to create a viral ad. The video invites viewers to “set their TV on fire” with Bluewin TV—the family takes this literally and blows up their old TV with fireworks.
According to the agency’s announcement, over 40,000 people have clicked on the video so far. In addition, a heated discussion has erupted in the YouTube comments section over the question ’Real or fake?«—the answer can be found in the »making-of” video: in fact, (almost) no special effects were used during filming.
Responsible at Contexta: Bene Abegglen, Nadine Borter (Overall Responsibility), Moritz Staehelin (CD), Patrick Ryffel (Copywriter), Christian-Kumar Meier (Head of Consulting). Person in charge of production at Peek, Zurich: Tobias Fueter (Screenplay/Director), Verena Zollinger (Producer), Tobias Dengler (Cinematographer).
Viral Ad:
Behind the Scenes:
According to the agency’s announcement, over 40,000 people have clicked on the video so far. In addition, a heated discussion has erupted in the YouTube comments section over the question ’Real or fake?«—the answer can be found in the »making-of” video: in fact, (almost) no special effects were used during filming.
Responsible at Contexta: Bene Abegglen, Nadine Borter (Overall Responsibility), Moritz Staehelin (CD), Patrick Ryffel (Copywriter), Christian-Kumar Meier (Head of Consulting). Person in charge of production at Peek, Zurich: Tobias Fueter (Screenplay/Director), Verena Zollinger (Producer), Tobias Dengler (Cinematographer).
Viral Ad:
Behind the Scenes:
