Publicitas index down slightly in July due to summer vacations
Companies and organizations also placed fewer advertisements in July. The Publicitas Index fell by 1.2 points to 77.6 points.
Companies and organizations also placed fewer advertisements in July. The Publicitas index fell by 1.2 points to 77.6 points. However, this slight decline is due to the summer vacations, Publicitas announced at the weekend, according to SDA. Traditionally, fewer advertisements are placed in July than in other months. Nevertheless, there is still no upturn in sight.
Not all advertising categories have developed in the same way. For example, political parties and organizations placed more advertisements, while "political and official advertisements" increased accordingly. Large companies, on the other hand, were more cautious. According to Publicitas, so-called "national clients" reduced their advertising investments. This was particularly noticeable in newspaper supplements. The tight labor market is also reflected in the advertising business: the number of job advertisements fell again. The sub-index for job advertisements fell by 5.4 points to 132.2 points in July.
Not all advertising categories have developed in the same way. For example, political parties and organizations placed more advertisements, while "political and official advertisements" increased accordingly. Large companies, on the other hand, were more cautious. According to Publicitas, so-called "national clients" reduced their advertising investments. This was particularly noticeable in newspaper supplements. The tight labor market is also reflected in the advertising business: the number of job advertisements fell again. The sub-index for job advertisements fell by 5.4 points to 132.2 points in July.
