Kebap Ali advertises for APG
The secret is out: The «Ali Kebap» teaser campaign, launched on behalf of APG, promotes the effectiveness of billboard advertising. The Zurich-based advertising agency Publicis is responsible for the concept and execution.
APG has revealed the secret of the "Ali Kebap" teaser campaign. Beat Holenstein, Head of Marketing and Acquisition at APG, was quoted in a press release on Monday as saying that the story of the - fictitious - businessman Ali symbolizes companies that achieve lasting success by using the poster medium. The message: business success thanks to APG. The Zurich advertising agency Publicis is responsible for the idea and implementation of the campaign. The current motif will be displayed in all parts of the country until September 14. The story of Ali's "dishwasher's career" is set to continue, with the sequel starting in a few weeks, Beat Holenstein told Werbewoche on request.
Responsible at APG: Beat Holenstein (project management), Sascha Hardegger (media). Responsible at Publicis: Martin Denecke (CCO), Peter Rettinghausen (CD), Serge Deville (text), Ondrej Maczko (AD), Barney Rees (graphics), Christian Siegrist, Margrit Weber, Sina Loosli (consulting), Vera Schmid (art buying), Dan Cermak (photos), Patrik Rohner (retouching).
