1440 days
According to Citroën, we spend four years of our lives in the car.
Four years and one month, to be precise. How exactly this figure was determined is written in the stars. If you live for 80 years, you will have spent an average of around one hour per day in a car. So not an overly unrealistic average. With little significance. But that plays a subordinate role in this case. Because it's enough to give the new global campaign "Ciroën Inspired By You" meaning.
Les Gaulois, the agency responsible for Citroën's global account, not only communicates that you should think carefully about which vehicle you spend so much time in, but also that the car manufacturer is inspired by the needs of its customers during development. Inspired by those who will ultimately use the product and spend a lot of time with it.
The 50-second main spot and the various amusing short spots show how seriously the French car manufacturer takes its own customers. For example, they have developed the Airbump system, which protects the car from damage caused by other car doors, shopping carts or parking garage walls. Or the Connected-Cam allows the driver - data protection ahoy - to share interesting scenes directly on social media:
The campaign, which started last week in Southern and Western Europe, will be launched on the rest of the continent as well as in China and Latin America in January. (hae)
