My block
Not bad: Old Spice is acting as an ad blocker.
In June, the Danish agency & Co. on behalf of the outdoor advertising marketer Outofhomedia, showed that certain advertising cannot be blocked as easily as online formats (Last but not least, 13.6.2016).
The campaign caused a stir both nationally and internationally. A good opportunity to jump on the moving bus. TBWA & BBDO Copenhagen did this on behalf of the client Old Spice and presented the answer a few months later. The "Old Spice Odor Blocker" apparently not only blocks unpleasant odors, but also advertising that considers itself unblockable. Refreshing! (hae)
