Cavalcade rips apart Instagram pictures
To save Geneva's cultural budget, the Cavalcade agency has mobilized Instagrammers.
Culture flourishes in Geneva. The city is known for its theaters, bars, public beaches, parks, festivals and concerts. Despite a positive budget, the new government decided in 2016 to cut social and cultural spending. This decision threatened the survival of many cultural institutions and occasions.
Although Geneva's electorate had the opportunity to speak out against the planned cuts at the ballot box, most people took little interest in the vote. Instead, they preferred to enjoy the summer in the city to the fullest, with all its threatened benefits.
In response to the lack of interest, the agency Cavalcade launched the campaign "Ripping Instagram appart". On Instagram, all the pictures were collected, which showed the threatened places and events. The photos were "ripped" and accompanied by an explanation: "Hello @xxx. Do you like this place? Then vote NO on June 5 against the proposed cuts. #unevillequivit".
Hundreds of images were torn up and reposted. With success: At the ballot box, 60 percent of the votes were against - and thus the salvation of many cultural events and institutions.
Responsible at Cavalcade: Julien de Preux, David von Ritter (Creative Directors); Karim Merzoug (Motion design).
