Scholz & Friends advertise Blick am Abend's territorial expansion
Scholz & Friends Zurich is promoting the expansion of *Blick am Abend*'s circulation area. The goal is to position the free evening newspaper among commuters as a way to enhance their evenings.
Since Monday, Blick am Abend has also been available in the St. Gallen, Zug and Lucerne regions with its own local section. Scholz & Friends Zurich is advertising the evening newspaper on billboards, at railroad stations and on public transport to mark the expansion of the territory. The claim "Hier steht, was geht" developed in 2008 is being continued. With blackberry-colored advertising material with headlines such as "From 4 p.m. the evening becomes more colorful" and "The daily pit stop in the evening", the free commuter newspaper is to be positioned as a colorful enrichment for the evening.
Responsible at the Blick Group, Ringier: Corina E. Schneider (Head of Reader Market), Marie-Eve Aegerter (Head of Advertising). Responsible at Scholz & Friends Zurich: Uli Geiger, Pascal Baumgartner, Mathias Rösch (consulting), Joerg Jahn, Markus Hammer, Teresa von Einem, Conrad Malcher (creation).
