Euro RSCG Zurich exports campaign for the Peugeot 308 GTi
Für die Lancierung des jüngsten GTi aus dem Hause Peugeot kreierte Euro RSCG Zürich eine Kampagne, die den USP des neuen Modells textlich dramatisiert: nämlich dass der Peugeot 308 GTi der französischste aller GTi auf dem Markt sei.
The Swiss campaign has now also been well received at the global car manufacturer's headquarters. It was therefore decided to make the Swiss campaign available internationally as a template for print and poster adaptations.
Responsible at Peugeot (Suisse): Aymeric Duval (Marketing Director), Marion Pfäffli (Head of Advertising and Promotion). Responsible at Euro RSCG Zurich: Axel Eckstein (CD), Emi Lehmann (Art Direction), Ivan Madeo (Concept), Ivan Madeo, Tim Boin (Text), Niklaus Huwyler, Christine Leitl (Consulting), Roman Emunds (Strategy), Frank Bodin (Overall responsibility).
Responsible at Peugeot (Suisse): Aymeric Duval (Marketing Director), Marion Pfäffli (Head of Advertising and Promotion). Responsible at Euro RSCG Zurich: Axel Eckstein (CD), Emi Lehmann (Art Direction), Ivan Madeo (Concept), Ivan Madeo, Tim Boin (Text), Niklaus Huwyler, Christine Leitl (Consulting), Roman Emunds (Strategy), Frank Bodin (Overall responsibility).
