The Tale of Kat and Dog
Attracting Tourists Through Storytelling: The Holland Marketing Alliance Shows How It's Done.
With "The Tale of Kat and Dog", the Dutch tourism campaign presents a 17-minute short web film that is sure to delight viewers. This is remarkable, because who would voluntarily watch such a long commercial?
The Holland Marketing Alliance - a cooperation between the Dutch Tourist Board, KLM, Amsterdam Schiphol Airport and Amsterdam Marketing - is continuing the multi-award-winning web series "Holland. The Original Cool" and transports the Dutch coolness developed by the New York agency Moustache into a storytelling format with feature film quality. The Holland Marketing Alliance modestly calls itself "Best. Tourism. Partnership. Ever." The alliance certainly not only makes sense, but also does a pretty good job.
https://www.youtube.com/watch?v=/N3W2If3TDTQ
It tells the story of New Yorker Kat, who is in Amsterdam trying to catch her flight back to the USA. The movie ingredients dog, wit and romance make it difficult for the protagonist to keep to her schedule.
https://www.youtube.com/watch?v=/VVhFOOl0ovo
The microsite Hollandcoolmovie.com provides all the information about the movie, describes the protagonists, the places shown - simply everything.
Captivating story, strong realization - conclusion: cool! (hae)
