Bottom drawer
BBDO has developed and produced the ultimate beer sofa in Serbia.
The "Staropramen Sofa" has everything you would actually want from any sofa: lots of intelligent storage space, a smart design, charging options for mobile devices - and above all, a pull-out refrigerator drawer.
BBDO and Staropramen were inspired by the wishes of the target group during the development. The result is something to be proud of. Not a matter of course for beer dreams turned into furniture. After all, the idea of packing refrigerators and other survival essentials into seating furniture is anything but new. But often they are self-made, which at best you would put in your hobby cellar. Or projects in which presumably only beer lovers and not designers took part (see The-beer-chair.com). But this one - gladly at any time!
Manufactured were according to Blic.rs three pieces. They will go to the winners of the competition associated with the sofa campaign: Anyone who wants one must photograph and describe their favorite corner - where the sofa would go if it came. A jury will select the three lucky owners.
But actually it would be better: Off to the series with it! (hae)
