Gemi: Internet does not take a summer break
According to the Golbach Index, the Internet shows no signs of taking a summer break in terms of advertising pressure, with a further increase of 10 index points. Digital media gained 5 index points, while the overall market remained at the previous month’s level.
The Goldbach Index (Gemi) shows a gain of 5 index points to 437 for e-media in July 2009. Offline advertising pressure on TV increased by 6 index points to 443, radio lost 2 index points to 251, teletext fell by 7 index points to 150 and digital advertising space lost 9 index points to 202. The Internet forgoes the summer vacations and advances by 10 index points to 499. All media published by Media Focus remain at the previous month's level of 184 index points.
When evaluating the index, it is important to note that, for short-term analysis, the data for each of the past 12 months is seasonally adjusted.
When evaluating the index, it is important to note that, for short-term analysis, the data for each of the past 12 months is seasonally adjusted.
