Scholz & Friends Zurich overcomes gravity for Siemens

Scholz & Friends sorgt seit dem 20 Juli für einen besonderen Blickfang im Zürcher Hauptbahnhof. Die Agentur hat für Siemens ein 3D-Plakat installiert.

To demonstrate the suction power of the Siemens Z 6.0 vacuum cleaner, the Zurich agency has it literally walk up the wall. A life-size dummy of a cleaning specialist can be seen running up the wall while vacuuming. To make the illusion perfect, the mounted vacuum cleaner is functional and is switched on regularly using a timer.
The 10×5.5 meter 3D poster installation will be on display in the transverse hall of Zurich's main station until August 16.
Responsible at BSH Bosch and Siemens Hausgeräte: Marc Wiefel (Head of Marketing Bosch/ Siemens/ Gaggenau), Sandra Brack (Brand Communication Manager Siemens). Responsible at Scholz & Friends Zurich: Joerg Jahn, Christian Sommer, Ivo Hlavac (creation), Uli Geiger, Mathias Rösch, Irene Wurm (consulting). Prepress: Digicom Digitale Medien. Production: Paron.
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