Swisscom Directories becomes Localsearch

Swisscom Directories is thus creating its own brand and logo for marketing the company's products and services. These include the information and directory services Local.ch and Search.ch, the printed telephone book (Local Guide) or the website offering for SMEs. "Swisscom Directories AG" will remain the name of the company's legal entity. Nothing will change with regard to the existing brands Local.ch and Search.ch. They will remain as independent platforms with individual brands.

However, the now newly created brand localsearch forms a new umbrella for the two services and their marketing. The new brand localsearch and the logo created especially for it combine elements of Local.ch and Search.ch into a new, independent appearance. This gives the marketing an unmistakable image that is intended to stand for consulting expertise, many years of experience, and anchoring in the Swiss market.