LSA ranking: changes at the top
Publicis remains the most profitable communications agency in Switzerland; the Havas Group now ranks second in the LSA agency rankings.
There are changes at the top of the ranking of the largest communications and media agencies in Switzerland: Havas Group Switzerland has moved up two places since last year and now occupies second place. Publicis Communications continues to lead the ranking. The agencies Wirz Group and Y&R Group follow behind. Jung von Matt/Limmat also moved up one place to fifth place, ahead of Leo Burnett Switzerland and the Bern-based agency Contexta.
The agency ranking provides an overview of the communications and media agencies in Switzerland organized in the Leading Swiss Agencies (LSA) association. The ranking, which has been carried out without interruption since 2007, is intended to provide transparency and serve as a guide for advertising clients when choosing an agency. The association currently has a total of 75 communications and media agencies.
The ranking is based on an evaluation of the gross operating revenues (GOS) achieved in 2015 (see "Explanations of the ranking"). This shows that both the communications agencies and the media agencies were able to significantly increase their earning power compared to the previous year. They generated cumulative revenues of 418 million Swiss francs in 2015.
Communication Agencies: The 57 communications agencies of Leading Swiss Agencies generated a total of around CHF 334 million in gross operating income in 2015. That is around 6 percent more than in 2014.
Media agencies: Since 2008, the media agencies of Leading Swiss Agencies have published their own ranking. Media agencies have a different business model from advertising agencies and are therefore not directly comparable with them. The 18 LSA media agencies generated CHF 84.6 million in gross operating revenues in 2015, an increase of 8 percent on the previous year.
Ranking 2016 LSA communication agencies by size
(Basis BBE 2015)
BBE = gross operating income: agency's own services charged to clients, incl. freelancers: fees from consulting of all kinds, compensation for textual, graphic and other work according to the income statement, excluding VAT and transitory items or income of other kinds.
Agencies are listed within each category by effectively achieved BBE.
Agencies not participating in the LSA ranking: DD Com, Zurich / Fastr, Zurich / Gaultier Collette, Geneva / Hofer, Bern / JWT/Fabrikant Werbeagentur, Zurich / Marti Communications, Zurich / Netvertising, Zurich /Scholz & Friends Schweiz, Zurich / Synthèse Stratégie et communication d'entreprise , Lausanne.
Ranking 2016 LSA Media Agencies
(Basis BBE 2015)
The ranking was established on the basis of the effective BBE (gross operating income) and is published without figures - but with information on the employees.
