The House showers with Kneipp
The House has signed Kneipp as a new client and is launching a campaign promoting a sensuous shower experience.
Only a few people in Switzerland know Kneipp foam showers. The House was tasked with changing this and launched a campaign of a somewhat different kind for its new customer Kneipp.
The centerpiece of the integrated campaign is a digital media-focused film that stages a sensory shower experience of the highest order in pristine Swiss mountain scenery, unceremoniously surprising an unsuspecting passerby to give her an unforgettable foam shower experience high up in the mountains.
By helicopter, not only contagious emotions but also impressive highlights of Swiss nature were captured for the spot. For the foam shower in untouched nature at over 2000 meters, a premium shower with water and waste water tank as well as integrated heating was developed for the first time with the partner Duscholux.
To publicize the film, a sophisticated cross-media promotion was developed in collaboration with 20 Minuten, which generated reach as well as engagement and leads over four weeks.
In addition, the social networks will be used to strengthen the earned media capital; the distribution of the sensual shower experience will be additionally strengthened by means of video and mobile ads.
The foam shower experience is not only presented in breathtaking film scenes, but also via the Promotion on 20Min.ch The winners fly high above the Swiss mountains in a helicopter and are then pampered at the Therme Vals.
Responsible at Kneipp (Switzerland): Doris Brülhart (Managing Director), Sandra Ziegler-Maurer (Marketing Manager). Responsible at The House: Grischa Rubinick (ECD), Patrick Meyer (Creative Director Copy), Manuel Steiner (Art Director), Esra Yigit (Senior Consulting), Stephan Suter (Media Director), Luzian Storrer (Media Consulting), Verena Hoffmann (Media Support). Responsible at Solid & Hallerfilm: Jonathan Heyer (Director), Jan Mettler (Director of Photography), Rudi Haller (Executive Producer), Silvana Pellegrini (Production Manager).
