Screen-up: Great cinema

More than 900 guests from the media and advertising industries flocked to the Maag Halle, where TV stations presented their programming highlights and strategies for the coming year. The trend is toward in-house production. For SRF, moderator Sven Epiney interviewed actor Maxim Mehmet, who took the lead role in the film "Gotthard," in an entertaining talk show. The drama about the historic tunnel construction will be broadcast as a two-parter on SRF in December. Musical entertainment was provided by singer Nickless.

The stations TMC, NT1 and S1 also rely on strong in-house formats such as the new series "Schweiz Pur" on S1, which impresses with fascinating nature footage from Switzerland. In addition to tried-and-tested entertainment formats, M6 Groupe also relies on exciting and emotional in-house productions such as the adventure series "à l'etat sauvage" and "Mariés au premier regard.

For the Media Group RTL screening, channel directors Frank Hoffmann (RTL), Bernd Reichart (VOX), Carsten Göttel (Super RTL), Oliver Schablitzli (RTL Nitro), (RTL II), Hans Demmel (N-TV) and Carlos Zamorano (Director of Marketing RTL II) traveled from Germany and all presented emotional trailers and exciting formats. Here, too, the focus is on in-house productions such as "Das grosse Erziehungsexperiment" on RTL and the successful "Red Ribbon Club" on Vox, in addition to US blockbusters.

The second screening block was rounded off by AZ Medien TV and presenter Markus Gilli, who chatted with Mario Fehr, President of the Canton of Zurich, Christoph Mörgeli, former SVP National Councilor, and FDP National Councilor Doris Fiala in his "Sonntalk".

Host Annemarie Carpendale presented the highlights of the SevenOne Media stations in a special screen-up edition of the show "Taff," for which she brought Andrea Haemmerli on stage, among others. The managing director of SevenOne Media in Switzerland was especially pleased with the good start of Swiss station Puls8, which has established itself in the market after a year. "The Voice" winner Jamie Lee provided goosebump moments with a short performance and great voice.

In a brilliant finale with fireworks and a shower of glittering confetti, Dominik Kaiser and his team celebrated the tenth anniversary of the 3 Plus Group. Viewers can already look forward to the new "Bachelor" Janosch Nietlispach, who will be searching for the big love on 3 Plus from October 10. Afterwards, there were celebrations at a live concert by singer Seven and at the afterparty. Screen-up will take place in 2017 on September 28.