Spinas Gemperle: Polar animals give climate change a face
The Spinas Gemperle agency has created a new campaign with dramatic subjects for Greenpeace. A polar bear and a penguin are intended to give climate change a face.
Spinas Gemperle has created a new campaign for Greenpeace consisting of advertisements and a TV commercial. The environmental protection organization wants to raise awareness of the dramatic nature of climate change among a broad audience and gain new supporters for its work. According to the posters, the climate is changing much faster than previously assumed. The TV spot symbolizes the connection between climate change and the loss of habitat for humans and animals. In the commercial, the viewer is shown what appears to be an iceberg floating alone on the open sea. When they dive into the water, they realize that it is not an iceberg, but the lifeless body of a polar bear.
Responsible at Greenpeace Switzerland: Marc Birbaum (Head of Fundraising), Katja Nispel (Project Management). Responsible at Spinas Gemperle: Lorenz Spinas (CD), Stephan Huwiler (AD), Tom Malecha (Text), Fabienne Widmer (Consultant), Alexander Meier (Director), Vladimir Jankijevic (Technical Director Elefant Studios).
