Post: New online glossary of direct marketing terms

Swiss Post has launched an interactive glossary with over 500 important technical terms relating to direct marketing. The free "Direct Glossary" is aimed at specialists and anyone interested in direct marketing. The tool makes it possible to quickly search for terms, comment on them and recommend them to others. Users can add missing terms or complete incomplete entries. On the platform Post.ch/directpoint you will also find numerous practical aids, planning tools and learning opportunities for successful direct marketing.