GGK faced with an impossible task
The advertising agency GGK was tasked with designing an ad for the asset management firm Roviwa. However, the agency was unable to meet the client’s specifications, so they referred directly to the client in an ad.
The advertising agency GGK was commissioned by Roviwa to design an advertisement to attract new customers and raise the profile of the asset management company. The client's specifications were obviously impossible for the agency to meet: everything at once, no chatter, decent, serious and very human. The advertisers therefore inform in the ad - in the style of a newspaper article - about the "impossible task" and refer to the client.
Responsible at Roviwa Asset Management: Andreas Meier. Responsible at GGK: Oliver Kindhauser, Christoph Knuchel, Bruno Züttel.
The text for the ad:
When it comes to advertising for asset management, the task for agencies is obviously unattainable.
The advertising agency was tasked with acquiring new customers for an asset manager via an advertisement.
To sharpen its profile, praise its good performance and focus on customer benefits.
So everything at once.
Please do not do this at the expense of our banks, competitors, finance ministers or bad
performances. Pessimistic economic scenarios and references to difficult times are not appropriate.
So without chatter.
The target group is wealthy people who are simply disappointed with their investment advisors. They feel
simply not looked after as it should be - which would be the minimum.
So please do it properly.
The tone should not be ingratiating, by no means arrogant and already
not at all non-promotional. The appearance should be much more open and trustworthy
to convey security and fairness.
So quite serious.
The owner of the asset management company has been in the business for over 20 years and has gained the trust of his clients over this time.
by many clients, not least thanks to his correct and conscientious manner. He can do "nothing better than anyone else", but he simply does more for his clients. He is not under any bonus pressure, so he does not have to sell his own investment products. And he prefers to work for clients he has gotten to know personally.
So very human.
The advertising agency GGK is overwhelmed by these specifications and refrains from decorating the entire site with nice
arguments and meaningless pictures. She prefers to refer you to the person responsible.
So please:
Andreas Meier, Tel. 043 817 63 53.
When it comes to advertising for asset management, the task for agencies is obviously unattainable.
The advertising agency was tasked with acquiring new customers for an asset manager via an advertisement.
To sharpen its profile, praise its good performance and focus on customer benefits.
So everything at once.
Please do not do this at the expense of our banks, competitors, finance ministers or bad
performances. Pessimistic economic scenarios and references to difficult times are not appropriate.
So without chatter.
The target group is wealthy people who are simply disappointed with their investment advisors. They feel
simply not looked after as it should be - which would be the minimum.
So please do it properly.
The tone should not be ingratiating, by no means arrogant and already
not at all non-promotional. The appearance should be much more open and trustworthy
to convey security and fairness.
So quite serious.
The owner of the asset management company has been in the business for over 20 years and has gained the trust of his clients over this time.
by many clients, not least thanks to his correct and conscientious manner. He can do "nothing better than anyone else", but he simply does more for his clients. He is not under any bonus pressure, so he does not have to sell his own investment products. And he prefers to work for clients he has gotten to know personally.
So very human.
The advertising agency GGK is overwhelmed by these specifications and refrains from decorating the entire site with nice
arguments and meaningless pictures. She prefers to refer you to the person responsible.
So please:
Andreas Meier, Tel. 043 817 63 53.
