Banking crisis: 2 million euro image campaign in the USA
The Federal Council has approved a special appropriation of approximately two million Swiss francs. A large-scale campaign is intended to restore the tarnished image of the Swiss financial center in the United States.
The Federal Council has granted an additional credit of two million Swiss francs for external PR assignments in order to polish up the tarnished image of the Swiss financial center in the USA. Foreign Minister Micheline Calmy-Rey told the Sonntagszeitung newspaper that trust in the banking center had suffered greatly under UBS. For this reason, a large-scale lobbying and image campaign is now being carried out. Embassies and all state marketing agencies are to take part in the campaign. The Federal Councillor also wants the UBS management to be prosecuted. Calmy-Rey went on to say that anyone guilty of wrongdoing must be held accountable.
(Image: Keystone)
