20 Minuten launches tablet app
One year after its launch, the 20 Minuten mobile app is now also available on tablets.
Tablet users can now navigate through the four so-called views. The Classicview is the classic view that contains news and stories of the day created by the 20 Minutes editorial team. The Socialview shows content curated by the user community. In the Personalview, users have the option to fully personalize the app and, for example, create their own news feed, while the PlayView invites further lingering and engagement with quizzes, games, live TV, and other offerings.
"With the new tablet app, we want to build on the success story of our revolutionary mobile app and further expand our number one position," Marco Boselli, editor-in-chief of 20 Minuten, said in a statement Monday. "In addition, we want to further increase the interaction between users and steadily grow our community." In addition to the app's user functions, new and user-friendly advertising formats have also been developed. This further development pursues a multi-screen strategy in order to market advertising formats in the future that work on the tablet as well as on the desktop or smartphone.
