Switzerland Tourism: Markus Berger succeeds Daniela Bär
Switzerland Tourism (ST) is handing over the management of its Corporate Communications department at its Zurich headquarters to Markus Berger. The position will be filled again as of November 2016 following the departure of Daniela Bär in July 2016.
Markus Berger, previously Head of Communications and Media Spokesperson at the major Swiss tourism project, Andermatt Swiss Alps AG in Altdorf, will succeed Daniela Bär as Head of Corporate Communications at ST on November 1, 2016. Bär had left the organization at the end of July. As Head of Corporate Communications, Berger will lead a team of five for ST, as well as assuming the role of media spokesperson. At ST, the Corporate Communications department is part of the management staff.
Skilled communicator with leadership experience.
Markus Berger from Graubünden has a broad and well-founded expertise in public relations (PR) and media relations. His excellent track record also includes an Executive MBA from the University of Zurich with a focus on reputation management, many years of management experience and, in particular, in-depth knowledge of destination and tourism communications. Prior to his work in tourism, the 51-year-old was Director and Head of Studies at the Swiss Public Relations Institute (SPRI) as well as PR Senior Consultant and Managing Director at BPR Communications in St. Gallen.
