Advico Y&R: Making ready meals palatable to senior citizens
Adivco Young & Rubicam has redesigned the packaging for Menu and More's ready-to-eat meals. The design was developed specifically for seniors.
The agency Adivco Young & Rubicam has created new packaging designs for Menu and More. The company supplies Pro Senectute, Spitex and retirement and residential homes, among others, with ready-to-eat menus. The design of the new packaging should therefore not only whet the appetite for food, but also be tailored to people over the age of 85. The packaging therefore features extra-large lettering and clear preparation instructions. Clear color codes also indicate the different categories: "Active Menu", "Care Menu", "Vegetarian Menu", "Diabetes Menu", "Spicy Dinner" and "Sweet Dinner". The colors are intended to help prevent mix-ups during delivery.
Responsible at Menu and More: Frank Forster (Marketing & Sales Care and Business), Markus Daniel (Managing Director). Responsible at Advico Y&RMarkus Gut (CCO), Isabelle Hauser (AD), Annik Weber (graphics), Julia Brandstätter (text), Julia Kull, Sandro Breu (consulting).
