BSSM develops new Helveting website
The technology company Helveting commissioned the BSSM advertising agency to develop a completely new brand identity. As part of this process, the corporate design, tagline, website, and printed materials were aligned with the new positioning.
The technology company Helveting commissioned the BSSM advertising agency to develop a completely new image. The corporate design, claim, website and printed matter were all adapted to the new positioning. BSSM positioned the company under the new term "Cross-Engineering". According to the agency in a press release, this is intended to get to the heart of the engineers' thinking strategy. A classic example of so-called cross-engineering is the spacesuit. Its development later made the invention of the PET bottle possible. This is reflected in the subject of the new image.
Responsible at Helveting Hünenberg: Ugur Bastas (overall responsibility). Responsible at BSSM, Basel: Urs Schneider (CD), Hans Peter Brugger, Hannes Müller (text), Eveline Spitz (graphics), Markus Binggeli (consulting). Photography: Emanuel Ammon (archive). Programming: Zephir, Münchenstein.
Responsible at Helveting Hünenberg: Ugur Bastas (overall responsibility). Responsible at BSSM, Basel: Urs Schneider (CD), Hans Peter Brugger, Hannes Müller (text), Eveline Spitz (graphics), Markus Binggeli (consulting). Photography: Emanuel Ammon (archive). Programming: Zephir, Münchenstein.
