Contexta and Alex Schmid Direct now work for SBB
SBB has appointed its lead agencies and its direct marketing agency: for SBB Passenger Traffic, the Berne-based agency Contexta will take over the mandate as of 1 January 2010. From 1 January 2010, direct marketing will be handled by the agency Alex Schmid Direct from Zurich. SBB Cargo will continue to work with Euro RSCG from Zurich.
SBB has sought new lead agencies for SBB Passenger Traffic and SBB Cargo in a two-stage invitation procedure. At the same time, a direct marketing agency was selected in a second procedure for passenger traffic. As the lead agency for SBB's freight subsidiary, SBB Cargo, Euro RSCG will continue to be active in the future, providing support for communications strategy, market presence and marketing communications measures.
The Bernese agency Contexta was able to assert itself as the new lead agency for SBB Personenverkehr and will take over this mandate as of January 1, 2009. Contexta convinced with its creative implementation of the mandate and its media strategy. In addition to SBB Personenverkehr, Contexta also serves clients such as Swisscom and Appenzeller Käse.
Alex Schmid Direct from Zurich acts as the new direct marketing agency of SBB Personenverkehr: The agency prevailed with a concept for the new challenges in regular customer marketing. Alex Schmid Direct serves clients such as Migros, Swiss Post and Basler Insurance.
The Bernese agency Contexta was able to assert itself as the new lead agency for SBB Personenverkehr and will take over this mandate as of January 1, 2009. Contexta convinced with its creative implementation of the mandate and its media strategy. In addition to SBB Personenverkehr, Contexta also serves clients such as Swisscom and Appenzeller Käse.
Alex Schmid Direct from Zurich acts as the new direct marketing agency of SBB Personenverkehr: The agency prevailed with a concept for the new challenges in regular customer marketing. Alex Schmid Direct serves clients such as Migros, Swiss Post and Basler Insurance.
