Last but not least: The World's Biggest Asshole

In an online film lasting just under three minutes, the agency tells the story of Coleman F. Sweeney, who has spent his life shining through ignorance, rude behavior, contempt and meanness - and at the very end finally reconciles with society. More or less.

Organ donation campaigns are primarily intended to encourage people to consider the issue. Convinced non-donors are hard to win over, but people who haven't thought about it yet might. The provocative campaign "The World's Biggest Asshole" succeeds in doing just that: less than a week has passed and the film is already cracking the million mark on YouTube. There are controversial discussions in the comments. Someone writes, for example, that it is a proven fact that emergency physicians are less ambitious when resuscitating a patient who is a donor - probably one of the sillier conspiracy theories floating around on the Internet. Nevertheless: Good, let's talk about it. (hae)