TBS Identity develops the realignment of Migros restaurants
Last year, the Migros Cooperative Federation expanded the target audience for its approximately 200 Migros restaurants by introducing national menu offerings and implementing standardized interior design measures. Following a competitive bidding process, TBS Identity was awarded the contract to develop the identity and information strategy—ranging from promotional displays in the entrance area to product labeling at the point of sale.
Last year, the Federation of Migros Cooperatives geared the 200 or so Migros restaurants towards extended target groups by introducing national offers and uniform interior design measures. Following a tender, TBS Identity won the mandate to design the identity and information strategy, from the promotion of offers in the entrance area to the product labeling at the POS. The corporate design program developed in a first step served as the basis for the realization of all communication media. Uniform information boards were developed for the daily notice board and a labeling system for the buffets and counters. A detailed CD manual, which precisely regulates the appearance right down to the decentrally produced displays, ensures a high level of design consistency within the federal Migros system, writes TBS Idetity in a press release.
Responsible at TBS Identity: Beat Aeschlimann (communication consulting), Daniel Leber, Christian Tobler (CD), Marco Donada (AD), Nadia Ermert (polygraphy), Anka Refghi, Marlen Gassler (project management).
Responsible at TBS Identity: Beat Aeschlimann (communication consulting), Daniel Leber, Christian Tobler (CD), Marco Donada (AD), Nadia Ermert (polygraphy), Anka Refghi, Marlen Gassler (project management).
