Users of social communities pay more attention to advertising
Offenbar mögen User von Social Communities auch Werbung. Sie nehmen zumindest werbliche Botschaften auf manchen Kanälen deutlich intensiver zur Kenntnis als andere Personen.
This was the result of a study conducted by the Düsseldorf-based market research company Innofact. Via the Internet, 1,000 people were asked about their advertising preferences and whether or not they use social communities. Differences were particularly evident with TV commercials and poster advertising. Almost 80 percent of social network users pay attention to TV advertising, while around 63 percent are aware of outdoor advertising. The figures are 20 percentage points lower for community detractors.
However, the higher advertising acceptance does not apply to all media. The figures are roughly the same for customer magazines, daily newspaper advertisements and brochures. Advertising on Facebook and Co. However, it is not appreciated at all. It is only noticed by around 20 percent of users. Only promotions in discotheques fare even worse.
www.wuv.de
However, the higher advertising acceptance does not apply to all media. The figures are roughly the same for customer magazines, daily newspaper advertisements and brochures. Advertising on Facebook and Co. However, it is not appreciated at all. It is only noticed by around 20 percent of users. Only promotions in discotheques fare even worse.
www.wuv.de
