Jung von Matt/Limmat picks up the fork for health promotion
As part of Health Promotion Switzerland’s ongoing campaign to combat obesity, Jung von Matt/Limmat shows that healthy eating and dining out can go hand in hand. The campaign’s message is that there are other criteria besides Gault-Millau ratings that foodies can use as a guide.
As part of Health Promotion Switzerland's ongoing campaign to combat obesity, Jung von Matt/Limmat shows that healthy eating and eating out can go hand in hand. According to the campaign, there are other criteria than Gault Millau points that gourmets can use as a guide. For example, the "Fourchette Verte". The signet on the restaurant door announces that this restaurant not only serves good food, but also a balanced diet. The quality label is only awarded to restaurants that offer healthy meals based on the food pyramid.
For example, three posters and advertisements feature various vegetables being embraced by forks. This emphasizes how much passion for healthy food "Fourchette Verte" and health promotion have for the benefit of the Swiss population.
Responsible at Health Promotion Switzerland: Susanne Gäumann (Head of Communications), Victoria Graf (Project Manager Campaigns). Responsible at Jung von Matt/Limmat: Lukas Frei, Alexander Jaggy (Creative Direction), Bruce Roberts (Art Direction), Thomas Ammann (Text), Fabian Röthlisberger, Michèle Gutmann, Milène Huber (Consulting), Erasmo Palomba (Art Buying), Felix Streuli (Photography), Felix Schregenberger (Image Editing).
For example, three posters and advertisements feature various vegetables being embraced by forks. This emphasizes how much passion for healthy food "Fourchette Verte" and health promotion have for the benefit of the Swiss population.
Responsible at Health Promotion Switzerland: Susanne Gäumann (Head of Communications), Victoria Graf (Project Manager Campaigns). Responsible at Jung von Matt/Limmat: Lukas Frei, Alexander Jaggy (Creative Direction), Bruce Roberts (Art Direction), Thomas Ammann (Text), Fabian Röthlisberger, Michèle Gutmann, Milène Huber (Consulting), Erasmo Palomba (Art Buying), Felix Streuli (Photography), Felix Schregenberger (Image Editing).
